Category Archives: humorous speech

A Great Example of Audience Optimization

In my post on how to write a humorous speech, I hopefully got you thinking about about audience optimization as a way of reaching more of your audience with your humorous speeches. As I mentioned, humor is always subjective, sometimes cruelly so.

I can’t think of a better example of audience optimization than the hit TV show The Office.

The show was a huge hit in its native England, but it made Ricky Gervais a household name on both sides of the Atlantic by winning two Golden Globe awards in 2004 despite a very limited airing on the BBC America regional cable channel.

The concept of The Office – a spoof fly-on-the-wall documentary set in an office – was SUCH a hit that it was quickly picked up by the US networks, but get this. The show was completely re-made to enhance its appeal to broader US audiences. Isn’t that incredible? I know there are countless examples of this, but here’s a show that had already proved it award-winning popularity in the US, and they still took the risk of erasing its success, and the expense of production, to make the show more accessible, and hopefully more rewarding.

The rest is television history!

Having lived in both the US and the UK, and split my sides laughing at TV comedy in both places, I feel that I’m quite accepting of comedy in a variety of styles. With The Office, I find the US version of The Office pretty funny, but the UK version just hits that perfect sweet spot of humor for me. Like a few years before with Seinfeld, once acclimatized, I couldn’t get enough of it.

For the humorous speaker, DVD is an amazing tool! My DVD player has a “repeat the last 30 seconds” button. Whenever I’m writing a humorous speech, I use this to play back favorite comedy moments and learn something from the speaker’s timing. Having the chance to compare two professionally produced versions of the same material is something that would have made Laurel and Hardy laugh. It’s a fascinating, worthwhile exercise and great education. I assure you, I never had this much fun in school!

The Office is Audience Optimization executed brilliantly, not to mention great entertainment. If you haven’t seen the original Ricky Gervais version, you really must!

Here it is on TheOfficeUSA

Here it is on

Dave Curley holds the Advanced Toastmaster (Silver) award from Toastmasters International, an outstanding environment in which to learn not only how to write a speech but how to deliver one with confidence. Dave now speaks regularly as essential part of his business as an identity management and IT security consultant. He operates globally but always has a return ticket to Glasgow, Scotland.

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The Funny Thing about Writing a Humorous Speech

Ironically, in order to understand how to write a speech with humor that penetrates even the most stony-faced audience, you just might have to get serious. Serious about funny business, that is.

There’s a perception among aspiring speakers that humor is a natural skill that just can’t be taught. Rubbish, I say. If someone has the capacity to laugh, then they have the capacity to make others laugh too. It’s unavoidable, it’s as contagious as laughter itself, and sometimes it just needs a little sideways perspective.

The first thing I keep in mind whenever I’m planning how to write a humorous speech is that humor itself is extremely subjective.

Ask ten friends to rate your three favorite jokes, comedians or hit comedy movies in order of funniness, and you might be surprised at the results.

Chances are that opinions will vary widely. Some will find your favorite comedian unbearable; others may prefer slapstick gags to clever wordplay. And remember, these are your friends; people with whom you presumably share some basic values. How dare they not be doubled over with laughter at the same things you find funny!

Now, imagine if you scaled up this experiment to your intended audience size. If the results stay proportionally the same – no reason to expect otherwise – I’d say there’s at least a CSI-style micro-whiff of evidence that a small percentage of the general public responds well to exactly the same humor as you do, and the rest don’t.

Not to burst any ego bubbles here, but at a stretch I’d guess there will be no more than 20% of any audience that’s naturally in tune with the speaker’s idea of funny.

What’s my point? Simply that if you focus exclusively on material that YOU find hilarious, your humor will surely hit its mark, but only with a fraction of your audience. If that’s not enough for you – and it’s not for me – then some ninja speaker tactics are required. Welcome to what I call audience optimization.

Audience optimization simply means adjusting your presentation style in deference to your audience.

In the context of a humorous speech, it means developing the acuity to see, hear, feel and smell precisely how your humorous content and delivery style is affecting your audience. More than that, it’s about being willing to swallow the disappointment when your favorite one-liner doesn’t work work. Dust yourself off and just try something
else. Specifically, try something you’ve seen others respond well to, but isn’t your first choice of humor. If it doesn’t work, try something else again, but if it does – who cares why – you just found an easy way to reach maybe ANOTHER 20% of that elusive audience!

Think of yourself as a safecracker, listening intently for the correct alignment of each part of the lock. Sooner or later, with minor adjustments, everything will be in alignment and your well-balanced humorous speech cannot fail to open up that audience.

You’re probably wondering what types of humor other people might find funnier. Here are just a few ideas to get the creative juices flowing, but really it’s up to you to observe and use what you see working:

Dry humor
A Pun Run
Awkward Situations
Absurd situations
Self-deprecating stories
Tall tales
Barrage of one-liners
Physical humor
Tales of the Unexpected
Practical jokes (careful though!)
Story with character voices

You get the idea.

Many speakers, myself included, start off with an unintentional arrogance with it comes to humorous speeches. We assume that our personal brand of humor appeals equally across audiences. We expect people to find everything we say irresistibly funny. And we judge
those not doubled up in laughter as having NO sense of humor at all. In fact, none of that is true. Our funny bones are just all wired differently. To accept that, and play with it can be rewarding for the humorous speaker.

Next time you’re thinking about how to write a humorous speech, build audience optimization into your speech writing process from the start. Deliver the same speech a few times, with minor adjustments inspired by each successive audience response, and watch your speech become a winner as your audience silently tells YOU its magic formula.

Want to read more? I have plenty more original ideas to share. Please encourage me by linking to my blog from your own web pages, and please: Submit to Social Websites